Presenter Charlotte Thurstvedt, actor Dennis Storhøi, pop artist Elisabeth Carew, politician Raja Abid and kickboxer Mette Solli are few of those 100 celebrities joining the opposition group against fur.
The campaign is coordinated by the animal rights organization NOAH. NOAH director Siri Martinsen said they are stepping up the fight against the fur industry in 2011, according to TV2's report.
On the other hand, the fur industry in Norway thinks it is regrettable that so many celebrities supporting the campaign and such campaigns reinforce myths about fur.
– Our industry has a very neat relationship with animals. We have a good product that is both environmentally friendly and creates many jobs. Celebrities can certainly believe what they want, but we have a different opinion”, said Torkil Martin, marketing manager of Norges Pelsdyralslag.
Oslo Fashion Week has already banned fur on the catwalks, making Norway the first country in the world in this field. The initiative was a collaboration between the group “Mote mot Pels” (Fashion against Fur), with hundreds of signatures from models, designers, photographers, stylists and editors refusing to work with fur, due to animal rights and ethical concerns.