100% Norway 2010 in London

Building on the success of previous years, 100% Norway 2010 will showcase works of both established and up-and-coming designers, and feature a number of the country’s leading manufacturers. This will be the seventh time the exhibition visits London to act as a door opener for Norwegian designers and manufacturers to the British market and simultaneously build awareness of Norwegian design in the UK and internationally.

For the fifth year in a row, the show has been curated by Henrietta Thompson, design editor with Wallpaper* magazine, along with co-curator Benedicte Sunde from the Norwegian Design Council. After a thorough selection process, which you can read more about here, the curators have selected the following manufacturers and designers to take part in 100% Norway 2010:

Aksel Hansson

Alex Hellum (prototype)

Cathrine Maske

Christoffer Angell (prototype)

Daniel Rybakken (prototype)

Fjordfiesta – with designs by Andreas Engesvik and Hans Brattrud

Fora Form – with designs by Tveit & Tornøe and Sven Ivar Dysthe

Hallgeir Homstvedt (prototype)


HÅG – with designs by Peter Opsvik

Klart Glass – with designs by Kari Håkonsen & Vidar Koksvik

Kristine Bjaadal (prototype)

LK Hjelle – with designs by Norway Says, Hallgeir Homstvedt, Anderssen & Voll

Northern Lighting – with designs by Hareide Designmill, Tveit & Tornøe, Frost Produkt and Birger Dahl

Røros Tweed – with designs by Anderssen & Voll

Scandinavian Surface


Simen Aarseth (prototype)

Siren Wilhelmsen (prototype)

Stryn Møbelindustri – with designs by Olav Eldøy

VAD – with designs by Petter Knudsen & Steinar Hindenes

Variér – with designs by Peter Opsvik, Olav Eldøy, Terje Ekstrøm

Wik & Walsøe

Øyvind Wyller & Truls Schia (prototype)

Of the selection, curator Henrietta Thompson said: “This year we were so happy to see that the standard of work submitted for inclusion in the show was higher than ever. It is inspiring to witness a new generation of talented young designers emerging and very encouraging that the established manufacturers are not afraid to invest in it. Doubtless there is a great diversity in Norwegian design today and any number of rich and fascinating stories to tell, and we can happily say that we were spoilt for choice.”

To check out the products we'll be showing in London this year, click on 'Furniture', 'Home Accessories' and 'Prototypes'.

You can also follow us on Facebook –

100% Norway @ 100% Design

Earls Court, Stand G40

Thursday 23 September: 10.00 – 21.00

Friday 24 September: 10.00 – 19.00

Saturday 25 September: 10.00 – 18.00

Sunday 26 September: 11.00 – 17.00

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