Scandinavian Toy Manufacturer to Give Weapons to Girls

The images used for the same products in Norwegian and Swedish versions of the catalogs. The upper two images are from Sweden and the below pictures are from Norway.


Toys R Us in Sweden have created a slightly different Christmas catalog than its neighbor, Norway. After massive criticism from the Swedish advertising ombudsman that their commercials are stereotyped and sexist, the toy giant had to make their catalogs more gender neutral, writes TV2.

Thus, while the Norwegian catalog showed a boy wielding a toy machine gun, which was replaced by a girl in the Swedish version. The baby doll page of the Swedish catalog also replaced a girl with a boy.

Sales Manager of the company, Jan Nyberg said they have received many positive emails and phones after the change.