In Norway, about 750 million beverage cartons are used annually. Women traditionally contribute more to the recycling of these cartons, shows a new trend research.
Seven out of ten Norwegians deliver drinking cartons to municipalitys’ recycling points, and they help 400 million beverage cartons to be recycled. A new study conducted by Ipsos MMI on behalf of Grønt Punkt Norge, women are far better at recycling than men. 73 percent of women said they recycle their cartons, compared to only 68 percent of men.
Marketing Manager of Grønt Punkt Norge Kari-Lill Ljøstad said they were a little surprised that there was such a noticeable difference between the sexes.
– One might think that five percentage point is not very much, but this is actually 14 million cartons, says Ljøstad.
Trend Researcher Michelle Orme believes that part of the explanation is that women are traditionally raised to be more disciplined than men. – Women do more what they’re told. They are also more community-oriented, says Orme.
– Many women are, in other words, more concerned that we all must contribute to get a good world, while many men might have a more laid-back attitude, adds Orme.
Grønt Punkt Norge – recycling used packaging in Norway
Grønt Punkt Norge AS (“Green Dot Norway plc”) is a privately owned non-profit company responsible for financing the recovery and recycling of used packaging on behalf of the industrial sector.
Grønt Punkt Norge is also responsible for developing, organising and operating recycling schemes for used packaging including plastic, EPS (Styrofoam), carton packaging and beverage cartons. Grønt Punkt Norge guarantees that all packaging collected through these schemes is either recycled or recovered as energy. To this end, Grønt Punkt Norge and the participating material companies have established a network of collectors, local authorities and recycling companies to ensure that all sorted packaging is recycled.