In a fully integrated communications campaign, outdoor brand Helly Hansen and Fjord Norway teams up to give consumers from around the world the opportunity to experience one of the world’s most spectacular destinations. The campaign builds on the ”Helly Hansen Catwalk” theme, by offering consumers the chance to win a trip to the ”catwalks” of Fjord Norway. The campaign kicks off in August 2012 and will, among other things, feature a breathtaking presentation of Norway’s western fjords as a catwalk for Helly Hansen.
Erik Burbank, VP Marketing for Helly Hansen said: ”We’re humbled to have the fjords region in our back-yard and extremely excited to be partnering with Fjord Norway. The fjords are recognized as one of the greatest outdoor destinations in the world and the perfect place to experience the Helly Hansen lifestyle”. We are extremely excited to be able to share that expereience with consumers from around the world.
Consumer competitions
The initiative will consist of a global consumer marketing campaign including acitivities such as in-store promotions in Helly Hansen stores, special-made product packaging and competitions where consumers can win both travels to the fjord region as well as the latest outdoor clothing and technical gear from Helly Hansen. The campaign will utilize a wide variety of channels, including travel-, outdoor- and lifestyle magazines, digital media outlets and social media.
Kristian B. Jørgensen, CEO for Fjord Norway said: “We are delighted to be able to secure this partnership with Helly Hansen. As the leading Scandinavian outdoor brand, they represent the perfect balance of performance and style. The partnership, and this campaign will further strengthen the fjord regions position as a premier destination for those looking to experience the most beautiful travel destination in the world”.
