On the cover of the book titled “Vitello gets a kiss”, it says that the book is suitable for children from three years to older. But when the parents read the book they were shocked. The book contains swear words and phrases such as “damn well” and “shit kids.”
McDonald's authorities apologized by stating that the book was printed and distributed before they had seen through it. The book was translated from Swedish by a Norwegian publisher. Communications Director, in McDonald `s, Margaret Brusletto stated that they will have a better control for the books in the future.