Keyhole marking for the foods was introduced in stores. Items marked with the keyhole will show more dietary fiber, less fat, less sugar and salt. – Keyhole will make it easier to choose healthy in a busy life, “said Health and Human Services Minister Bjarne Haakon Hanssen.
Keyhole marking is a health food labeling that are common to Norway, Denmark and Sweden. A common Nordic regulation came in June. During the autumn, there will be more and more products labeled with the keyhole in Norwegian supermarkets.
This week, an information campaign will start aiming at consumers in television, newspaper and magazines.
– I hope and believe that the keyhole label will enforce the retail industry manufactures and markets a number of healthier products, “said Hanssen.