Google Instant is live in Norway

iProspect has tested the new feature at Google and given an insight into how it works. Google Instant is a new way Google delivers search results. The new feature allows the search result changes as the user enter their keywords / phrases. The difference is now that the new search results appear immediately in the result page as you write your search phrase.

• Dynamic results: relevant search results are displayed and updated as you write, and you can quickly browse and click on the results you want.

• Anticipate Final text: Google predicts the rest of the search term in the light gray text before you finish typing. Whether one is looking for shows up in gray, one can see meaningful results for the gray text below the search field.

Google Instant is meant to provide search results better and faster than before. Investigations at Google shows that users type slowly, but read faster.

IProspect Norway

iProspect ® – The Original ® Search Engine Marketing Firm is the largest specialist in search engine marketing agency with offices in 38 countries and more than 700 employees. iProspect works with some of the best known brands to maximize their ROI from digital marketing. TV 2, Wideroe and NetCom are among IProspect's Norwegian customers.

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