Disney Frost Movie Tripled Interest in Norway

Photo : Jorge Figueroa.

Innovation Norway’s tourism director Per-Arne Tuftin confirms to VG that there is a great interest from abroad in the wake of “Frost” movie, which is inspired by the Norwegian Fjords. 

Another indication of the increased interest in Norway confirmed by the travel search service Skyscanner: 

– The search for flights from the U.S. to Norway increased by 153 per cent if we look at the period 28 November – 31 January compared with the same period a year ago, says Skyscanner’s Nordic marketing manager Annica Jansson. 

DISNEY’S FROZEN – INSPIRED BY NORWAY

The nature and culture of Norway inspired the setting for Disney’s magical adventure Frozen, complete with ice and snow, castles, mountains and fjords.

The Disney film Frozen, inspired by H. C. Andersen’s story The Snow Queen, needed a suitable setting to match. After traveling to several Nordic locations, the art direction team settled on Norway as the perfect backdrop for the fictional ice kingdom of Arendelle.

The Norwegian influence is reflected not just in the wintery landscape with snow-capped mountain tops and deep fjords but also in characteristic Norwegian elements like the ancient stave churches, the traditional Norwegian folk costume the bunad and even in the typical Scandinavian hairstyle with braided plaits.

Art director Mike Giaimo explains, “Norway offered a cultural backdrop we’d never explored before and we thought, ‘Wouldn’t it be great to blend its dramatic environment, architecture and folk costume aesthetic?’ It feels like a world from a classic Disney film, but it’s completely new.”

The adventure introduces us to the fearless optimist Anna and her sister Elsa, the Snow Queen. In Disney’s Frozen, Anna teams up with rugged mountain man Kristoff and his loyal reindeer Sven in an epic journey, encountering Everest-like conditions, mystical trolls and a hilarious snowman names Olaf in a race to find her sister Elsa, whose icy powers have trapped the kingdom of Arendelle in an eternal winter. 

It is an enchanting story with all the essential ingredients of a first-rate Disney production. Disney’s Frozen premiered in US movie theaters on November 27, 2013.

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